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Pochet Promotes Floating Fragrances

The supplier's bottles are designed to capture the lightness of the fragrances inside.

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By: Jamie Matusow

Editor-in-Chief

Pochet of America is featuring fragrance packaging designed to “embrace bold luxury,” according to the company.

A few of the different fragrances on display look suspended inside a thick-walled bottle, and reverse silk-screen printing adds to the optical illusion. The bottles showcase Pochet’s ability to achieve exceptional clarity and luminosity, while controlling internal distribution.

“These fragrance bottle designs create a sensation of optical lightness and total equilibrium,” according to the supplier.

More info: Luxe Pack NY Booth No. D 12

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